Skills for social media management
Digital marketing has many moving pieces that work together to generate interest, and close sales. However, it’s important that you know the ins and outs of each digital marketing criteria and how they can help you in your business if you want to get the most out of your marketing budget.
Let’s start with understanding what social media management is!
What is Social media management?
Social media management is managing your online interactions with your target audience and content through social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
Social media management can help you manage outbound and incoming online interactions in a more efficient manner.
The position of social media manager may not have even existed ten years ago. But today, practically every business is engaged in social media in some capacity.
If you’re a Social Media Manager, then there is a lot more you could be doing, aside from just posting on social media platforms.
The most important skills for social media managers
You need to understand the link between search engine optimization and social media reach can be a bit confusing.
Content with a high social reach and gets lots of shares, likes, and comments will likely get a similar engagement that will be read by Google’s algorithm and positively impact your website’s ranking.
An essential skill for social media marketing is copywriting. Writing quality copy is necessary for many aspects of a social media manager’s job, from creating tweets and Facebook posts to complete your social media profile description.
Fitting a compelling story in your social media story post is necessary to drive engagement and hits, but without strong copywriting abilities, this can be challenging.
3. Customer service
Although social media is the most popular platform for customer service, just 21% of firms use it for customer support. This indicated that there is a tremendous possibility to offer exceptional customer service.
It is crucial for social media managers to have conversational skills and empathy to assist their customers on social media because they will be the face of your company on these platforms and will probably be responding to at least some of the messages your brand receives on sites like Twitter, Facebook, and Instagram.
4. Analytics and reporting
Here the word “analytics” is used very loosely to refer to both commercial metrics and social media metrics. An excellent social media manager will be able to comprehend both categories of indicators and link them collectively to provide a comprehensive picture of the company’s social media performance in relation to business objectives.
When it comes to evaluating your company’s performance across numerous social channels, a social media manager should be your company’s compass. A social media manager must therefore become knowledgeable about social media metrics and be able to determine which ones are relevant to their companies.
5. Graphics and Videos
According to research, social media postings with graphics get greater interactions and 43% of customers said they’d like to see more video content in the future.
Since social media started to develop significantly in recent years, we have largely switched from largely plain text updates to visual information like photographs and videos. The ability to design and produce visual material is quickly becoming crucial for social media managers.
An inquisitive social media manager would immerse themselves in the industry, keeping up with new developments and experimenting with various social media marketing techniques.
The personification of these characteristics is Brian Peters. Brian started posting more videos on Facebook and Twitter as soon as we learned that videos, particularly live videos, are getting more and more popular on social media.
7. Behavioral sciences
You can determine what kind of social media posts perform best using data and analytics. Behavioural psychology explains the reasons behind things, such as why people are drawn to particular articles. Why do users share particular posts?
Understanding the why enables you to comprehend the underlying causes behind those patterns in order to try and generate future achievements. Knowing what allows you to recognize trends and attempt to replicate prior accomplishments.